Julian Lehr - How storytelling works at Linear

This week's episode is with Julian Lehr who is the storytelling lead at LinearSo we're going to step out of the pixels for this conversation and focus more on how you can get people excited about what you're designing.Because in the age of AI, stories are what makes your product defensible.So we're going to go deep into Julian's creative process and how he kinda thinks of his role more as packaging.Some highlights:Julian’s sources of inspirationUnderstanding Julian’s creative processThe new analogy that Julian is working on for LinearLinear’s strategy for storytelling for their “Agents” releaseThe importance of visual design in copywriting and marketingHow Linear’s in-house creative studio collaborates on storytellingHow Linear evolved from using “opinionated” to “purpose-built” over 3 yearsa lot moreAntimetal websiteArena for inspirationJulian’s websiteLinear’s hands of god visual for Agents release

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