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Do Good To Lead Well with Craig Dowden

From Ideas to Action: Choosing Creativity with Zorana Ivcevic Pringle

16 Oct 2025

Description

Join us for an enlightening conversation this week with Zorana Ivcevic Pringle, a senior research scientist at Yale University's Center for Emotional Intelligence, as she shatters the myth of creativity as a fixed trait. Her insights from "The Creativity Choice: The Science of Making Decisions to Turn Ideas into Action" guide us through redefining creativity as a choice, empowering us to intentionally cultivate it in all aspects of life. Whether you're an artist or a business professional, Zorana's wisdom will help you recognize and harness your creative potential.We explore the (often overwhelming) challenge of managing an abundance of ideas and the art of creative problem-solving. Learn practical strategies to overcome creative blocks, such as task switching and the innovative concepts of "problem finding" and "problem construction" that encourage redefining challenges for fresh solutions. Explore the vital role of psychological safety in fostering organizational creativity. We discuss how leaders can create an environment where diverse perspectives are welcomed, and emotions are seen as valuable datapoints for decision-making. Through this lens, creativity becomes a continuous series of choices, each an opportunity for originality and innovation. Zorana's insights offer a roadmap for choosing creativity at every turn, leading to more effective and innovative outcomes. Don't miss out on this opportunity to enhance your creative journey with the tools and techniques shared in this episode.What You’ll Learn- How to redefine creativity as a conscious choice- Strategies to ignite and enhance personal creativity- Techniques to manage and overcome idea overload- Ways to foster and spark innovation within organizations- The importance of psychological safety in the creative process- Insights into unlocking and realizing one's full creative potentialPodcast Timestamps(00:01) – Creativity is a Choice(15:14) – Navigating Ideas and Creative Problem Solving(31:16) – Unleashing Organizational Creativity(42:23) – Fostering Psychological Safety for Innovation(51:56) – Creativity as a Continuous ProcessKEYWORDSPositive Leadership, Creativity, Innovation, Generating Ideas, The Power of Problem-Finding, Social Connections, Overcoming Creative Blocks, Task Switching, Psychological Safety, Organizational Creativity, Inviting Diverse Perspectives, Emotions as Data, Improving Decision-Making, Continuous Learning, CEO Success

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