In this episode of "Do This, Not That," host Jay Schwedelson dives into a transformative trend in marketing: transparency. He discusses how sharing the data you have on your customers can significantly enhance communication and engagement. By being upfront about the customer's actions, marketers can foster a stronger connection that drives conversion rates.BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com=================================================================Best Moments:(00:39) Introduction to the new trend of sharing data insights with prospects(01:55) 35% higher average conversion rate when telling customers what you know about them(02:08) Examples of effective transparent subject lines for marketing emails(03:42) Using transparent pop-ups on websites for 22% higher click-through rates(05:00) Implementing triggered chatbots based on user behavior(05:49) Creating targeted 2-minute videos for prospects based on their activity(06:29) Strategies for re-engaging inactive contacts with transparency(07:29) "Since You Didn't Ask" segment discussing upcoming TV shows(09:42) TV show recommendations including "Million Dollar Secret" on Netflix(10:42) Promotion for the Guru Conference virtual email marketing event=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related