Do This, NOT That: Marketing Tips with Jay Schwedelson
Amy Porterfield!! Her NEW Email Playbook!đź’Ą Guru Conference Session | Ep. 466
19 Dec 2025
When a once-reliable podcast promo email suddenly tanks to 15% opens, you either keep pretending it’s fine or you blow it up and rebuild it from scratch. You’ll hear Jay Schwedelson and Amy Porterfield get honest about what changed in her newsletter, why “being more you” is now a real growth strategy, and how to experiment without freaking out when people unsubscribe.ㅤSubscribe to Amy Porterfield’s newsletter, listen to The Amy Porterfield Show, and follow her on Instagram.ㅤBest Moments:(03:45) When 15% open rates forced a total newsletter reset.(05:03) Why letting your real personality show matters even more in the AI era.(07:06) Turning “YOUR cringe” feedback into a subject line that popped open rates.(08:06) The email metrics she still watches, and why beating your own baseline is the point.(13:10) Cart-close urgency is shifting, so she frontloads webinars in the first 48 hours.(17:12) The custom AI tool move that makes “just use ChatGPT” the wrong answer.ㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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