In this episode of "Do This, Not That," host Jay Schwedelson discusses the power of celebrating holidays and unofficial holidays in marketing campaigns. He also shares stats showing increased engagement from anniversary emails, birthday emails, and content tied to those unofficial holidays. You'll also get tips for finding unofficial holidays to build campaigns around using the free tool, Gemini, from Google.Best Moments:(02:54) Anniversary emails for newsletter subscriptions and customer purchases lift open and click rates by over 30%(04:27) Birthday emails boost open rates by over 30% for consumer marketing and 20% for business marketing(06:01) Mentioning an unofficial holiday in an email subject line increases open rates by over 35%(06:37) Tying an unofficial holiday to a content offer increases download rates by over 40%Don't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related