In this episode of Do This, NOT That, Jay discusses the power of LinkedIn newsletters and why every marketer should be taking advantage of this feature. Jay explains how LinkedIn newsletters work, their benefits, and tips for getting started.Key Points:- LinkedIn allows you to publish a newsletter directly on their platform if you have over 150 connections. This gives you instant access to your network.- When you publish your first newsletter, LinkedIn will automatically invite all of your connections to subscribe. This gives you a built-in audience.- On average, 10% will subscribe instantly, growing to 20% over 30 days. With 1,000 connections, you could gain 100-200 subscribers without any extra work.- Every new connection gets the invite, helping you build your subscriber list passively over time.- There are under 100k newsletters on LinkedIn so far, giving you a huge opportunity.- Each newsletter you publish will be emailed directly to your subscribers' inboxes, bypassing algorithms.- Click-through rates tend to be 20% higher than regular email newsletters.- It's completely free and only takes copying and pasting your existing newsletter.

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