In this episode of "Do This, Not That", host Jay Schwedelson discusses the marketing pitfalls of confirmation bias and disconfirmation bias. He explains how falling into these biases can lead marketers to make poor decisions by continuing ineffective tactics or avoiding potentially successful ones. Listeners will learn the importance of continuously innovating and testing new ideas rather than relying on past results.=================================================================Best Moments:(00:55) Confirmation bias causes marketers to double down on what has worked before, leading to lack of innovation and becoming "wallpaper"(04:48) Dis-confirmation bias leads marketers to avoid tactics that failed once, even if the market has changed(05:51) Successful companies innovate continuously rather than waiting for failure before improving(06:38) Jay pauses his top 5 tactics for 30 days every quarter to force innovation at his organization(08:22) Jay talks about how he hates going to his neighbors' BBQs and their ego about their grill equipment and skills(10:20) Never have a convo with someone while they eat corn on the cob=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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