In this episode of "Do This, Not That," host Jay Schwedelson shares a little-known tip on enhancing click-through and conversion rates. Jay offers actionable advice, including a unique strategy involving "click triggers." The episode also touches on relatable anecdotes and a light-hearted Q&A segment.=================================================================Best Moments:(00:45) Introduction to the "Ask Us Anything" format with work questions and ridiculous questions(01:08) Discussion about names becoming problematic due to cultural references (Karen, Chad, Alexa)(02:08) Question from Karen about boosting click-through and conversion rates(02:36) Introduction to click triggers - what they are and how they work(03:53) Examples of effective click triggers for B2B marketing(04:15) Examples of effective click triggers for B2C marketing(05:34) Statistics on how click triggers improve email click rates by 20% and landing page conversions by 14%(06:36) Real-life examples of click triggers in personal relationships(06:42) Data on call-to-action button colors (blue outperforming others by 31%)(07:42) Brief sponsor message for Marigold(08:30) Addressing a critical question about discussing reality TV on a marketing podcast(11:08) Announcement about GuruConference.com registration opening soon=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

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