In this episode of his podcast, host Jay Schwedelson shares some effective email marketing tips for increasing open and click-through rates. He provides specific advice around using hero stats in subject lines, optimizing email length, structuring paragraphs, and limiting form fields. Listeners can expect to learn data-driven best practices to improve email campaign performance.Main Discussion Points:- Using a compelling "hero stat" instead of promotional language in subject lines lifts open rates over 20% (00:00:34)- Keep emails under 75 words for prospects and 100 words for customers for the best click-through rates on offers (00:04:29, 00:05:02)- Shorter paragraphs perform better - 3 lines per paragraph boosts clicks 25% vs 5 lines (00:06:11)- Every additional required form field reduces form completion rate by 8% (00:07:08)And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

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