In this episode of What's Up This Week, host Jay Schwedelson discusses the upcoming presidential primaries and marketing tactics used in political campaigns. He shares insights into the massive volume of political text messages and emails sent to voters, as well as innovative and aggressive strategies used such as emojis that may influence marketing best practices in the future.Main Discussion Points:- 15 billion political text messages were sent leading up to the 2022 midterm elections, about 50 texts for every phone in the US- Over 50% of donations for presidential candidates come from email marketing efforts- Political marketers use aggressive and spammy tactics because they work to get engagement and donations- Jay signs up for text and email updates from all political parties and PACs to observe innovative marketing tactics- Emojis in email marketing grew from political email campaigns testing new strategies- Political marketers are testing using emojis in email from names, which may expand to business marketingAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

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