In this week's episode, host Jay Schwedelson discusses segmentation strategies for marketing. He shares basic segmentation tactics like sending email newsletter follow-ups to non-openers, as well as more advanced "super segmentation" techniques to identify your best customers and prospects. Listeners will learn specific ways to segment their email lists, webinar attendees, repeat buyers, long-time customers, and social media fans in order to improve campaign performance.Main Discussion Points:- Basic email segmentation like sending a 2nd newsletter to non-openers can increase overall open rates by over 30%- Webinar attendees who watch more than half the webinar convert to customers at 3X the rates- Your top 5% most frequent buyers are 5X more likely to buy a new product announcement- 84% of people like getting personalized birthday offers in emailCheck out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index!Plus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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