In this episode of the podcast, host Jay Schwedelson discusses how marketers should adjust their messaging and campaigns during the March-April timeframe when audiences start caring less about outlooks for the current year and more about what's coming up next.Key Discussion Points:- Business outlook content for 2024 sees a 50%+ drop in engagement after March 15th. Audiences now want more tangible predictions for Q2 and the upcoming month instead.- On the consumer side, holiday and summer-themed content starts performing very well beginning March 15th as people look ahead.- Tips for improving campaign performance during this timeframe:- Leverage "Q2" and next month in subject lines- Start promoting summer offers in March even if it seems early- Mention holidays like Easter earlier than you may thinkCheck out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index!Plus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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