In this short Ask Us ANYTHING episode, host Jay Schwedelson answers a business question from John about responding to old sales emails and driving more opportunities. Jay shares data on the long tail of email marketing and how nurturing old emails can lead to high lifetime value customers.Jay also tackles a "ridiculous question" from Kristen, naming his picks for the top 5 romantic comedy movies of all time.Main Discussion Points:- Over 20% of email clicks happen after an offer expires. Responding to these old emails leads to high lifetime value customers- Create evergreen offer pages so old email traffic always has something to click on- Enable email reply functionality so old emails get seen- Jay's top 5 romantic comedies: Bridesmaids, The Wedding Singer, Legally Blonde, Four Weddings and a Funeral, Mean GirlsPlus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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