Mid-July and it’s 98 degrees out—but marketers are already thinking about December. Jay Schwedelson drops a reality check: your Q4 and holiday campaigns don’t start in the fall, they start now. From subject line data to social engagement spikes, he breaks down why jumping into end-of-year messaging this early isn't just smart—it's a major edge. Even if you’re sweating through summer, your prospects are mentally putting up the tree.Best Moments:(00:30) Why July flips the mental switch from BBQs to Q4(01:15) Google’s data shows “holiday marketing” searches spike between July 10–15(01:45) 68% of Q4 B2B deals start in summer—don’t get left behind(02:30) Subject lines mentioning Q4 get 14% higher open rates after July 4(03:04) Consumer emails with holiday mentions see a 22% boost in opens(03:45) Social posts about Q4 drive 25% more B2B engagement starting in July(04:30) Easy tests to see if early Q4 messaging works for you(06:02) Steve from Blue’s Clues has a podcast—yes, really(08:15) Jay’s favorite random podcast: a Melrose Place rewatchCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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