In this episode of "Do This, NOT That," host Jay Schwedelson dives into the current marketing landscape, particularly focusing on the implications of tariffs and the importance of adjusting marketing strategies during uncertain economic conditions. Jay emphasizes three critical tactics—transparency, value, and stability—that marketers must leverage to maintain customer trust and engagement.BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com=================================================================Best Moments(00:53) Introduction to marketing during tariffs and uncertain economic times(02:10) Three key marketing elements to focus on: transparency, value, and stability(02:35) Edelman Trust barometer findings on price transparency (22% more customer retention)(03:42) The importance of communicating pricing changes and inventory stability(04:29) Marketing to people looking to cut costs and spend smarter(05:34) Google data showing surges in searches for "cut costs," "reliable," and "trusted"(06:07) The critical importance of social proof in marketing during uncertain times(06:29) Discussion of Netflix content including "The Life List" movie(07:33) Criticism of Meghan Markle's product launch announcement tactics(09:01) Call to action for podcast reviews and Guru Conference registration=================================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don’t miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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