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Special episode: Escaping Bullsh*t Product Management with David Pereira (CPO MailerLite, Author „Untrapping Product Teams")

13 Aug 2025

Description

In this episode we sit down with David Pereira – CPO at MailerLite, author, and one of the most outspoken voices in product management - to unpack the idea of Bullsh*t Product Management.This conversation is both a reality check and a playbook for PMs who want to escape the feature factory trap and build products that truly matter. We talk about:What Bullsh*t Product Management is and how to recognise itWhy “being busy” doesn’t always equal creating value.How to identify wasteful product work and shift focus from feature delivery to value creationPractical ways to win stakeholder trust and influence change from withinFinding the balance between endless discovery and actually deliveringCreative approaches to customer research when access is limitedUsing AI as a partner in discovery, ideation, and experimentationThis episode id packed with stories from David’s career - including lessons learned at Booking.com and his work transforming teams.📬 Subscribe to David’s newsletter: https://dpereira.substack.com/📖 Check out David’s book Untrapping Product Teams: https://www.d-pereira.com/untrapping-product-teams

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