Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success by Joshua Seiden

Please visithttps://thebookvoice.com/podcasts/2/audible/98092to listen full audiobooks. Title: Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success Author: Joshua Seiden Narrator: Chris Abell Format: mp3 Length: 1 hr and 21 mins Release date: 05-23-19 Ratings: 4.5 out of 5 stars, 330 ratings Genres: Consumer Behavior & Market Research Publisher's Summary: In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.

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