EP02: Building Creative Success: Sarah Schulten on Strategy and Branding

Sarah Schulten is a Creative Strategy Consultant and co-founder of the Design Biennale Rotterdam. She has navigated an unstructured path to find her true potential, helping artists and designers bring ambitious projects to life. From working with Studio DRIFT and renowned artists like Boris Acket and Frederik Molenschot, Sarah learned that success doesn’t follow a straight line.In this episode, she opens up about her journey of self-discovery, how embracing uncertainty led her to launch her consultancy, why art, fashion and Margiela are her biggest inspirations, and how strategic thinking helps creatives find their voice, elevate their work, and reach their potential in a constantly shifting industry.

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