EP30: Livia & Dan On Building with Belief, Partnership, and Turning a Thesis Into a Global Platform

Atlas of Shows, founded by Livia and Dan, is a research-driven platform dedicated to the architecture and scenography of fashion shows. What began as a university thesis evolved into one of the most respected digital archives in fashion culture — followed by nearly 100,000 people and trusted by brands, institutions, and museums around the world.What if the future of fashion lies not on the runway, but in the stories behind it?In this episode, Livia and Dan share how Atlas of Shows grew from late-night drawings into an international voice for spatial design and cultural storytelling. They speak about rejection and resilience, the turning points that almost ended the project, and the night they decided to open an Instagram account that changed everything.We talk about validation, burnout, and partnership — as well as their collaboration with the Vitra Design Museum, their views on criticism and authenticity, and the importance of giving credit to the people behind the scenes. A story about belief, persistence, and the courage to turn curiosity into a career.Follow: www.instagram.com/atlasofshows

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