Hitting the Mark: Identifying your Target Audience with Armando Garza

Hey everyone! In this episode of Dose of Social, we sat down with our good friend Armando Garza, Chief Growth Officer, for a fun chat about how to nail down your target audience. Armando kicked things off by sharing his wild journey from nuclear engineering (yes, really!) to rocking roles at Procter & Gamble, Frito Lay, Pizza Hut, and beyond. We dove into why knowing exactly who you’re talking to is a game changer for small businesses—it saves you money and drives revenue. Here’s what we’re diving into: Armando’s journey from nuclear engineering to marketing maven Why identifying your target audience is essential for saving cash and boosting revenue The science and art behind target research: demographics vs. psychographics How to use competitor insights and even good old-fashioned focus groups Crafting buyer personas (and a fun “celebrity test” to keep it real) Tools like Google Analytics and the Meta Ads Library to uncover audience insights The importance of revisiting and refining your target audience as your business grows Tips for choosing the right partner or agency that gets your strategyJoin us for a fun, insightful conversation that’s all about unlocking the secrets to understanding your audience—so you can connect with the right people and supercharge your social media strategy. Let’s get targeting!Connect with Armando on LinkedInFor more Dose of Social, visit our website here

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