Social Media for Nonprofits with Karri Morgan of Scott Hamilton CARES Foundation

In this heartfelt episode of Dose of Social, Lindsay and Kayla sit down with Karri Morgan, Executive Director of the Scott Hamilton CARES Foundation, to explore how authentic storytelling and values-driven content can power a nonprofit’s mission across social media.Karri shares her inspiring journey from working with Olympian and cancer survivor Scott Hamilton to leading a national foundation focused on immunotherapy and patient-centered cancer research. From managing over 30 events a year to building high-impact content strategies, she opens up about the balance between education, fundraising, and community engagement online.Whether you run a nonprofit or just want to lead with heart on social, this episode is filled with practical takeaways and meaningful moments—including viral posts, behind-the-scenes strategies, and why one emotional radio story unexpectedly moved donors in 30+ states. Here’s what we’re diving into:How Karri met Scott Hamilton and helped him turn personal adversity into global impactThe evolution of their social media strategy—and how it supports education, awareness, and fundraisingBehind-the-scenes wins from the Scott Hamilton & Friends ice showHow survivor stories and volunteer shoutouts drive the most engagementBalancing organic vs. sponsored content as a nonprofitReal talk on donor fatigue, authenticity, and staying mission-aligned on socialWhy their cancer ribbon is upside down—and how it symbolizes infinite hope Connect with the Scott Hamilton CARES Foundation:Website: https://scottcares.orgInstagram: @teamscottcaresFacebook: Team Scott CaresLinkedIn: Scott Hamilton CARES Foundation Connect with us:Follow Dose of Social on InstagramSubscribe on SpotifyListen on Apple PodcastsCheck out our website💬 Want to be a guest or ask us a question? Reach out, we’d love to hear from you!

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