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Dose of Social: Actionable Social Media Tips for Small Businesses and Brands

Social Media Sales, Systems, and CEO Mindset with Shannon Grayce

24 Sep 2025

Description

In this episode of Dose of Social, we chat with Shannon Grayce, a business coach and former luxury brand marketer turned sales & marketing mentor. Shannon shares how she transitioned from corporate sales training into guiding entrepreneurs to scale their brands — all by combining authenticity, strategy, and aligned sales skills.She walks us through her signature frameworks and real-world client wins, and gives listeners a practical “homework” they can use right away to improve their marketing and lead nurturing.Here’s what we’re diving into:How Shannon pivoted from luxury brand marketing to full-time business coachingThe Know → Like → Trust method for turning cold leads into paying clientsThe difference between consulting and coaching — and why she prefers hands-on executionShannon’s Stoplight Theory for reading sales signals (green, yellow, red)The most underrated channels for small businesses right now: TikTok, LinkedIn & YouTubeConnect with Shannon Grayce: Website: https://globalpathcoaching.org Instagram: @shannongrayce Business Instagram: @globalpathcoaching Email: [email protected] with us: Follow Dose of Social on Instagram Subscribe on Spotify Listen on Apple Podcasts Check out our website💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!

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