Substack and Strategy: Turning Content into Community with Emily Raiber

We’re back for Season 3 of Dose of Social 🎉 In this episode, we kick things off with digital marketing expert Emily Raiber, Founder of Emily Raiber Media. Emily shares her unique journey from TV production to launching her own digital marketing business, and dives into why Substack is becoming a must-have tool for brands, influencers, and service-based businesses. Here’s what we’re diving into:Emily’s pivot from television to entrepreneurshipWhy Substack is perfect for newsletters, creators, and community-buildingTips for getting started on Substack (without the overwhelm!)How to grow your audience and boost engagementUsing social media to drive traffic and subscribersSubstack’s new video and podcast features—and how to use themReal-world strategies for content creators and business owners Resources:Substack – The platform for independent writers and creatorsEmily’s Substack: ER's Recs – Where Emily shares digital strategy insights and examplesKlaviyo – Email platform mentioned for eCommerce automationsMailchimp – Traditional email service compared in the episodeWhether you're new to Substack or looking to level up your content strategy, this episode is packed with practical advice to help you expand your reach and grow your digital presence.Tune in for more Dose of Social this season!

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