#10 — Jessica Guzik (Sr. Brand Lead, Shopify): Oberlo Youtube success and leadership advice

Jessica Guzik is a Senior Brand Lead at Shopify in Berlin, Germany. She has over 5 years of experience in digital and brand marketing. She is also a licensed attorney. She has experience coaching teams, establishing partnerships and leveraging relationships with international and remote teams to drive brand awareness. She has also led creative teams and has experience in video marketing and social media management for Oberlo. Prior to joining Shopify, she has worked as a consultant, a dinner party host, a manager for strategic partnerships and events, an associate director for strategic content, and a judicial law clerk. She holds a Bachelor's degree in Classics from University of Notre Dame and a Juris Doctor degree from Washington and Lee University. SPEAKER LINKS Host, Paul Syng: https://linktr.ee/paulsyng Guest, Jessica Guzik: https://www.linkedin.com/in/jessicaguzik/ EPISODE LINKS Spotify, Apple, Anchor & more: https://anchor.fm/PAULSYNG Jessica’s Oberlo YouTube videos  https://youtu.be/w1j0bdLlAkY https://youtu.be/H-BhkIteerc https://youtu.be/jfwUsQ2Y1lg Jessica’s book: Let's Take Berlin: Essays on Expat Life https://a.co/d/aLZoFKl Book Recommendations Crucial Conversations: https://a.co/d/7DjyYUS How to Talk So Little Kids Will Listen https://a.co/d/3ZjWPjU Inspiration Colin & Samir: https://www.youtube.com/@ColinandSamir Neil Patel: https://twitter.com/neilpatel TIMESTAMPS (00:00) Theme of the conversation (02:22) How we know each other (05:59) Jessica’s life before Berlin: Writing, co-living & feeling lost (12:05) Only looking back the Dots connect: From law to YouTube (17:48) How Jessica got into practicing law (20:15) Lessons and takeaways from law (21:30) The master curator: organizing house parties and dinners (25:39) Why Jessica organized events  (33:14) Staring into the eyes of a person or a screen (lost skills) (41:50) Loneliness and dealing with it at different stages (49:00) Getting a job at Shopify: Tips on standing out to get hired (55:33) Jealousy and how Jessica wrote a book about Berlin  (01:01:30) Do this one thing and the hiring manager will hire you on the spot (01:06:38) Initial days at Shopify (01:11:45) Advice for YouTubers on how to grow fast (Oberlo lady tells all) (01:20:24) Life beyond fame and being on camera (01:25:45) Babies, mat leave around the world (going down the rabbit hole) (01:29:18) Fun story about Berlin and Mayonnaise  (01:34:24) Leadership, difficult conversations and giving feedback (01:49:29) 2 great books on communication for adults and kids (01:54:40) Closing remarks and thoughts (01:58:24) 3001 Questions All About Me (02:01:21) Jessica’s message to the audience (02:02:46) Bonus question

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