#28 Steve Patti — From clicks to financial outcomes

Steve Patti is a seasoned marketing strategist with over 35 years of extensive experience. He has navigated a successful career marked by three significant phases. The journey began with a decade dedicated to working within diverse enterprise environments, ranging from small businesses to a Fortune 500 tech giant generating $5 billion in revenue. Building on this foundation, Steve launched a marketing consulting firm, scaling it impressively from zero to $20 million within three years, collaborating with prominent brands such as Visa, Intel, American Express, and Dell. The most recent chapter of this career has been characterized by roles as a growth advisor, serving as a full-time or fractional CMO and undertaking strategic growth roles that bridge sales and marketing for companies with revenues up to $160 million. This blend of corporate, entrepreneurial, and advisory experience showcases a profound expertise in driving growth and innovation.DOTS PODCAST ON ALL PLATFORMSYouTube: https://youtube.com/playlist?list=PLJhdYWtEVH6R9lX2exP_8ni9YGKNTZ1b8&si=4s69nrKCahy5vQ5OSpotify: https://open.spotify.com/show/2z0Vgy7eNR6XSk3M0uSugp?si=eb5369dea4314099 Apple: https://podcasts.apple.com/us/podcast/dots-podcast-of-paul-syng/id1557392269  Podcasters: https://podcasters.spotify.com/pod/show/paulsyngREAD PLATONIC BLOGhttps://paulsyng.com/blog/NEED HELP WITH A COMPLEX CHALLENGE? https://paulsyng.comSPEAKER LINKSHost, Paul Syng:https://x.com/paulsynghttps://www.linkedin.com/in/paulsyng/Guest, Steve Patti:https://www.linkedin.com/in/stevepatti/CHAPTERS00:00 Three Decades of Business Leadership10:41 Rethinking Marketing Beyond Pipelines13:23 "Product Marketing: Core Function Importance"22:04 Marketing Career Crossroads Choices23:27 "Embrace Change or Enhance Skills"30:35 CMO Reporting Beyond Numbers38:09 "Marketing's Role in Employer Branding"39:14 Align HR and Finance for Recruitment45:01 "Brand Accelerates Demand"53:06 Marketing Strategies and Leadership Buy-In57:02 "Measure Brand Marketing Effectively"01:04:11 "New Marketing Alignment Proposal"01:08:20 Problematic Marketing Partnership Dynamics01:10:35 "Performance Data Disconnect"

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