#32 Mike Grinberg — From Audience Engagement to Clients: Unpacking the Trust Gap for Consultants

Mike Grinberg is passionate about meaningful engagement and the power of a clear narrative. Rather than just posting for the sake of attention, Mike believes that every message—whether humorous or insightful—should support a bigger purpose and encourage others to see their challenges in a new light. For Mike, it’s not about being everywhere all at once, but about building trust and bringing a strong point of view that truly resonates. Otherwise, as he says, you risk becoming just another voice in the noise—unless, of course, your calling is to be a comedian.__DOTS PODCAST ON ALL PLATFORMSYouTube: https://youtube.com/playlist?list=PLJhdYWtEVH6R9lX2exP_8ni9YGKNTZ1b8&si=4s69nrKCahy5vQ5OSpotify: https://open.spotify.com/show/2z0Vgy7eNR6XSk3M0uSugp?si=eb5369dea4314099 Apple: https://podcasts.apple.com/us/podcast/dots-podcast-of-paul-syng/id1557392269  Podcasters: https://podcasters.spotify.com/pod/show/paulsyng__GRAB YOUR CEO CLARITY STARTER KIT http://claritytoscale.bizREAD PLATONIC BLOGhttps://paulsyng.com/blog/NEED HELP WITH A COMPLEX CHALLENGE? https://paulsyng.com__SPEAKER LINKSHost, Paul Syng:https://x.com/paulsynghttps://www.linkedin.com/in/paulsyng/Guest, Mike Grinberghttps://www.linkedin.com/in/mikegrinberg/__CHAPTERS0:00 - 8:45: The Hook: De-Risking Boutiques Against Giants8:45 - 17:32: The Trust Void: Why Engagement Fails Pipelines17:32 - 28:05: Market Diagnostics: Align Growth with Reality28:05 - 45:09: Sales Gravity: Questions, No's, and Proxy Busting45:09 - 59:24: IP as Moat: From Nested Dolls to Bait-and-Switch Traps59:24 - 1:20:18: Thought Leadership Unmasked: Outcomes Over Polish1:20:18 - 1:39:31: The Missing Bridge: Awareness to Paid Work1:39:31 - 1:56:35: Outreach Alchemy: Lurkers, IP Demos, and Reach Rules1:56:35 - 2:01:31: Core Close: De-Risking for Challengers + Parenthood Paradox

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