#9 — Erik Host-Steen (Sales Enablement, Elastic) Fix culture without fixing people

Erik Host-Steen is an expert in sales, marketing, and product development who helps business leaders improve their revenue trajectory and satisfaction at work. He has cross-functional leadership skills and specializes in sales processes, funnel management, strategic marketing, product management, business development, and digital transformation. He has expertise in water, environmental monitoring, specialty materials, measurement systems, process control instrumentation, IoT, wind energy, wind turbines, and drones. _ SPEAKER LINKS Host, Paul Syng: https://linktr.ee/paulsyng Guest, Erik. Host-Steen:  https://www.linkedin.com/in/erikhoststeen/ _ EPISODE LINKS Spotify, Apple, Anchor & more: https://anchor.fm/PAULSYNG ↓ Fix culture without fixing people https://www.smpalignment.com/blog/2021/7/fix-culture-without-fixing-people _ TIMESTAMPS (00:00) Who is Erik Host-Steen (05:38) Talking to the customer from their perspective vs your own (08:47) Peanut butter, camping gear and mental models for simplifying ideas (16:04) Fixing culture without fixing people (22:28) NASCAR and common mistakes leaders make in designing orgs (32:42) Why metrics, dashboards and obsession over data is pointless (33:28) How brand and business strategy can often become dumpster terms (38:07) Tour of duty, adaptability and employability     (42:21) Connecting the dots between outcome hierarchy and the round canoe (48:10) Building a house vs The blind men and the elephant (55:01) Scenarios: How to build a culture of curiosity (order taker to advisory) (01:04:51) Coinbase, Twitter and final thoughts from Erik and Paul (01:11:36) 3001 Questions All About Me (01:14:39) Closing remarks

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