"Vendors need to give broadcasters a clear path to the cloud" — Supplier Business Leaders reflections from European Broadcaster Summit 2025

The DPP European Broadcaster Summit 2025 — which brought together representatives from 30 European media companies with the vendor community — closed with a live recording of the DPP podcast featuring Supplier Business Leaders from Microsoft and Avid, reflecting on the conversations and main messages from the event.What technologies have been the biggest drivers of transformation, how much change has there been in European broadcasting over the last five years, what do vendors really think of methods of engagement and procurement, how are suppliers changing their business models as well as their products, and what is the importance of trust at all levels of the industry?Show NotesDPP Founder and Chief Content Officer Mark Harrison speaks with:David Tulloch — Microsoft, Digital Strategy & Architecture Director (Worldwide Telecoms & Media)Arne Berven — Avid, Head of Avid broadcast strategy and CEO of Wolftech, an Avid brand Régis André — Avid, Senior Director Product Management Media & CloudThe DPP European Broadcaster Summit 2025 summary report is available here.

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