Jordan Candlish: The Real Cost of Growing to 500K Followers - Why He’s Changing Everything

He built a platform that reached half a million people. The brand was growing. The audience was listening. But behind the scenes — something felt off. In this honest and raw conversation, Jordan Candlish opens up about the hidden toll of building a personal brand in the performance coaching space. We unpack: What success really looks like when no one’s watching The burnout, identity crisis, and emotional suppression behind the metrics How shame and father wounds sneak into business and content The fine line between authentic leadership and performance Why he’s stepping away from the algorithm—and what’s coming next This one isn’t just about social media. It’s about the men behind the brands. And what it takes to come back home to yourself.  Follow Jordan: @jordancandlish01  Timestamps: 0:00 Intro 0:50 Why successful men still feel empty 3:42 Entrepreneurs struggling in relationships 6:43 Raising a son 10:22 Jiu Jitsu 14:49 Operating from pain vs purpose 17:34 Jordan’s biggest shift 19:43 Personal branding 25:33 The struggle of building a personal brand 33:49 Tall poppy syndrome IG: @dr_ryangleesonTikTok: @dr.ryangleeson

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