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Drill to Detail

Drill to Detail Ep.32 'What Really Works in eCommerce' With Special Guest Will Browne

26 Jun 2017

Description

Mark is joined by Qubit colleague Will Browne to talk about his recent academic paper co-authored with Mike Swarbrick Jones on what techniques are most successful in influencing and retaining eCommerce customers, using analytics and statistical analysis-at-scale to analyze and understand 20 billion user journeys held in Qubit's Google Cloud Platform-hosted Customer Data Store.

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