#176 - Kal Freese, Taika: Future of DTC, intersection of Web3 and CPG

Kal Freese, co-founder of Taika chats with Blaine & Ramon about launching the functional coffee brand & how Taika leverages opportunities in Web3 to power brand, community, & product growth.Kal is a lifelong entrepreneur, YC alum, and multiple time VC backed founder who has always had a deep passion & appreciation for coffee. When he was 21, Kal opened a coffee shop in Helsinki and became a champion barista ranked no.9 in the world. Kal wanted to create the perfect coffee that provided people with energy but didn’t make them feel wired or jittery. He ended up creating Taika, a functional coffee made with adaptogens including L-theanine, lion’s mane, and ashwagandha.  There are many resources on the internet to learn about Web3. Some of the people and resources that Kal recommends checking out include:Gaby’s Web3 Reading ListTim Ferris’s podcast with Chris Dixon and Naval RavikantJohn Craven’s twitter spacesClub CPGEmily Elyse Miller of OffLimitsSnaxshot by Andrea Hernández Watch the full episode here:  This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your ecommerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further? Shoot us a DM, we'd love to hear from you. Kal Freese  - CEO of TaikaRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel  

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