#189 - Cynthia Plotch, Stix: Building the DTC Women’s Health Stack, OBGYN Approved

Stix makes women’s at-home health essentials like fertility, pregnancy, UTI, and yeast infection products. In today’s episode, Stix cofounder Cynthia Plotch chats with Ramon & Blaine about building Stix, finding investors, talking to customers about difficult subjects, and how her prior experience at Harmless Harvest gave her the confidence to create Stix. 1:10 - 5:52 Story behind Stix8:08 - 8:45 Medical Advisory Board13:19 - 16:56 Raising VC money17:59 - 20:31 Prior startup experience22:37 - 28:57 Understanding the customer29:25 - 38:33 Customer service & conversations39:35 - 43:24 Product & Regulatory Environment45:29 - 46:13 Distribution This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Cynthia Plotch - Co-Founder of StixRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel

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