#196 - Terry Lee, Rosaluna: Building The Best Brands in DTC - From MeUndies to Mezcal

Terry Lee stopped by the DTC POD studio to talk to Blaine & Ramon about building Rosaluna and specifically how he’s established Rosaluna’s culture and values (ex: moving with intention versus just moving fast). Terry also discusses visiting Oaxaca, Mexico,  learning about how mezcal is made, and meeting the multi-generational family of farmers who make it. 2:41 - 6:21 Terry’s background8:42 - 19:13 Working at MeUndies19:47 - 25:33 Building a team culture & values25:34 - 34:56 Why build fast and break things is the opposite of Rosaluna’s culture36:40 - 44:13 Hiring and finding talent45:42 - 1:06:18 Building Rosaluna1:07:10 - 1:14:25 Future plans for RosalunaThis episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Terry Lee - Co-Founder of RosalunaRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel

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