DTC POD: How The Best Brands Are Built
Ex Butcherbox Exec Is Solving The Perishable Goods Fiasco with Juan Meisel
28 Mar 2024
Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!Juan Meisel is the Founder and CEO at Grip Shipping, a pioneering Direct-to-Consumer eCommerce for perishable products. After serving as the Head of Logistics of Buterbox, he launched Grip which has since processed over a billion dollars' worth of perishable goods through their innovative platform, and now offers comprehensive fulfillment services, reducing shipping costs by an impressive 30%.On this episode, we'll cover everything about perishable logistics, how Butcherbox solved for these challenges at scale, and how brands can tap into the same infrastructure through Grip with low minimum volume requirements for fast growing perishable goods brands.On this episode of DTC pod we cover:1. Optimizing perishable goods shipping2. Cutting shipping costs significantly3. Scaling fulfillment network strategy4. Unique challenges in perishable logistics5. Importance of data-driven decision making6. Evolving market for online perishables7. Building versus partnering in logisticsTimestamps00:00 Early team member bootstrapped Butcherbox, now scaling Grip.05:49 Shipping perishable goods quickly causes many challenges.09:18 Fragmented warehousing systems, leading to shipping issues.14:18 Challenges with dynamic shipping and manual processes.16:10 Early companies failed due to profit challenges.19:40 Identified shipping needs, led to market connection.22:21 Understanding problems, team support, and evolving markets.27:44 Optimizing perishable shipping for increased profitability.29:08 Software innovation drives substantial reduction in shipping costs.35:16 Focus on defending and scaling company culture. Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here and our Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok ---Juan Meisel - Founder and CEO at Grip ShippingBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
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