DTC POD: How The Best Brands Are Built
Fantastic emails and texts: Casper's listicle that creates cross-sells and Kopari's SMS that uses UGC the right way
28 Sep 2021
“If you have complimentary products, you can use your email to act as a cross sell.” @jayde3sai #DTCPOD“The other thing that this text does really well is outline all of the different products that are going to be included” @jayde3sai #DTCPODWe Speak About:[00:30] Casper’s cross-selling email strategy [02:48] Kopari’s SMS outlineGrab this email from Casper and this SMS outline strategy from KopariIn today’s episode of fantastic emails and texts, we’re looking at content from Casper and and KopariCasper is a global brand that creates sleep essentials, while Kopari develops coconut based skincare productsCasper sends out a great outline email that promotes cross-selling, while Kopari has an awesome SMS that advertises their products with UGC.Stay tuned as we dive into an awesome email from Casper and a visual SMS strategy from KopariIf you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Casper email example: https://twitter.com/KAEBEEBUI/status/1438852815363923971Where to find Kopari’s SMS with UGC: https://fantastictexts.com/beauty/
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other recent transcribed episodes
Transcribed and ready to explore now
3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE
01 Jan 1970
El Partidazo de COPE
13:00H | 21 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
12:00H | 21 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
10:00H | 21 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
13:00H | 20 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
12:00H | 20 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana