Fantastic emails and texts: Kettle & Fire's educational email and Snow's great use of visual in SMS

“If your product has a lot of complicated ingredients or might be a product that's used within a specific niche, you want to try and make sure that you're not using jargon in your copy.” @jayde3sai #DTCPOD“If you have a product that can either improve someone's life or improve someone's situation, showing before and after pictures could be really useful.” @jayde3sai #DTCPODWe Speak About:[01:03] Kettle & Fire’s educational email[03:39] Snow’s before and after SMS strategy Try this email from Kettle & Fire and this SMS image strategy from SnowIn today’s episode of fantastic emails and texts, we’re looking at content from Kettle & Fire and SnowSnow is a brand that creates revolutionary products for oral care, while Kettle & Fire develops  bone broth made with bones from organically raised chickens or cattleKettle & Fire sends out a great educational email to inform customers of the benefits of bone broth, while Snow has an awesome SMS that shows how their products can improve your lifeStay tuned as we dive into an awesome email from Kettle & Fire and a visual SMS strategy  from Snow If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:See Kettle & Fire’s educational email: https://twitter.com/debgotwired/status/1431998137225203719Where to find Snow’s SMS from the episode: https://fantastictexts.com/DTC POD episode with Kettle & Fire: https://trend.io/blog/kettle-and-fire-marketing-growth-strategy

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