“Runway till January: Amplify’s funding ask to market EA & AI Safety” by gergo, Paul Dodd, Amplify

Summary Amplify is an EA-aligned digital marketing agency that has supported 40+ EA and AI Safety fieldbuilding organisations with subsidised or pro bono marketing. We secured over 3000 counterfactual expressions of interest to join EA Intro & AIS programmes, helped multiple groups recruit highly engaged participants, and delivered other cost-effective results such as ~$570 per GWWC pledge and ~$1700 per MARS fellow. Marketing remains heavily underinvested across the EA ecosystem, and many groups lack the expertise or budget to run effective outreach. For every $1,000 donated, Amplify can support one additional fieldbuilding organisation with end-to-end campaign setup, guidance, and post-campaign analysis. Institutional funders have not prioritised marketing, so we are turning to the community to keep Amplify running. Without additional support, we will have to pause or shut down operations in January. If you think the world would benefit from more people taking EA and AI Safety ideas seriously, we would deeply appreciate your support.Who is Amplify? Amplify is an EA-aligned digital marketing agency supporting Effective Altruist and AI Safety fieldbuilding organisations in attracting talent and building a strong, professional online presence.What is our track record? To date, we have provided pro bono or subsidised digital marketing support to more than 40 EA communities, such as EA [...] ---Outline:(00:14) Summary(01:27) Who is Amplify?(01:43) What is our track record?(02:24) Highlights(04:08) What success for a local EA community looks like:(05:22) What does a 1,000 USD donation to Amplify achieve on the margin?(07:34) What is your budget ?(07:49) What is Amplify's theory of change?(08:07) How do you measure impact and cost-effectiveness?(09:15) Who is on your team?(14:44) What other organisations are there in the space?(14:49) GoodImpressions(15:16) User-friendly(15:27) FAQ:(15:30) 1. Why doesn't CEA fund this work?(16:15) 2. Why don't groups or clients fund this themselves?(17:20) 3. Why not hire a regular (non-EA) marketing agency?(18:24) 4. Why not fund the fieldbuilding orgs themselves?(18:53) 5. Has Amplify tried fundraising from institutional funders?(21:08) 6. Does Amplify have other planned or pending funding applications?(22:13) 7. What's the value of having another person join the EA movement? Aren't there very few available roles anyway?(24:28) 8. What are some ways in which Amplify is trying to improve?(25:33) 9. What are some mistakes you made?(27:44) 10. How does Amplify decide who to work with and offer subsidised support to?(28:27) 11. Even if recruiting highly engaged participants is cost-effective, isn't the total investment per career transition still much higher? After all, the organisations Amplify supports also need to invest in supporting their program participants. --- First published: November 18th, 2025 Source: https://forum.effectivealtruism.org/posts/AKKe9h3fgBRPucgFJ/runway-till-january-amplify-s-funding-ask-to-market-ea-and-2 --- Narrated by TYPE III AUDIO. ---Images from the article:Apple Podcasts and Spotify do not show images in the episode description. Try Pocket Casts, or another podcast app.

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