351: Do More of What is Working - Understanding your Analytics and Where to Focus your Energy with Jessica Burgess

In episode 351, Megan chats to Jessica Burgess about how to focus more on doing what is working and select blogging strategies that help us grow. Jessica is a lifestyle blogger whose mission is to add simplicity to our busy lives. She focuses on easy recipes for people on the go and, having started in 2011, she shares her passion for blogging and knowledge of the field by helping other bloggers grow too. In this episode, Jessica explains how to avoid getting caught in trying too many blogging strategies and how to focus on the ones that work, using analytics and other indicators as guide posts. - Be selective about trends. - Use real-time traffic to find out what works. - Which statistics should you pay attention to? - Be flexible to change when necessary. - Invest time in the social media platforms that work for you. - How to interpret blogging RPM (revenue per mile) - The impact of tracking your income - what's coming in and out? Connect with Jessica Burgess Website | Instagram

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