442: Leverage Social Media to Springboard the Development of a Blog or Podcast with Geo Banks-Weston

In episode 442, Megan chats to Geo Banks-Weston about using social media, specifically Instagram, to springboard the development of a blog and/or podcast. Geo Banks-Weston is a food and culture blogger, influencer, and recipe developer based in Philadelphia. In 2014, he launched his blog, Geo's Table, where he shares recipes rooted in the African diaspora, as well as highlights black-owned businesses, and explores food's connection to Black culture. In 2019, he started his podcast, Table 86 to showcase underrepresented creators transforming the food and beverage industry. His work has been featured in Food52, The Washington Post, The Spruce Eats, and Philadelphia Magazine and he currently serves on the boards of PA Eats and Eat the Culture, combating food insecurity and supporting Black culinary entrepreneurs, respectively. In this episode, you'll learn how you can transfer the skills you gain by building a social media profile to grow your blog/podcast. - Instagram (and other social media platforms) can inspire other creative outlets. - What are the main transferable skills from social media that can help you with blogging / podcasting? - Where should you focus your energy/effort first? - Does it matter how many followers you have? - Pay attention to the types of content you're constantly engaging with and liking. - Embrace continuous learning to see more rapid growth. - What are the core 3-5 values of your brand? Connect with Geo Banks-Weston Website | Instagram

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