BONUS! How to pitch brands with Jenny Melrose

In this week's BONUS episode, I’m talking to Jenny Melrose, blogger, educator, author and the podcaster behind Influencer Entrepreneurs. Jenny’s mission is to teach entrepreneurs and bloggers how to grow and scale their businesses online. Remarkably, Jenny grew her blog into a 6-figure business and on the podcast today, she shares how she made it happen. Here’s what else you can expect from this week’s episode …I share more news about the instagram masterclass, the artificial light workshop and the food photography retreat in FinlandJenny introduces herselfJenny shares how she started her blog and how the income she earned through it replaced and then exceeded her salary as a teacherJenny outlines why positioning, authenticity, confidence and kindness are key to obtaining lucrative brand deals and collaborationsJenny notes why diversifying your income sources is essential to financial success as a bloggerJenny gives concrete examples of different income sources bloggers can create for themselvesWe discuss what role blogs play - if any - in 2020We chat about what’s happening with reach and engagement on instagramWe speak about the role Google and Pinterest play in bloggers’ reach and growthJenny shares practical tips on how to pitch brands to get the deals you wantJenny explains why it’s less about audience size and more about audience engagementJenny stresses why the initial media kit you send to brands should NOT include your ratesJenny suggests how you could respond when a brand states they don’t have the budget to work with youWe chat about why offering brands a package deal is always bestJenny notes why following up is everythingJenny explains what to do if you want to obtain a lucrative long term brand dealWe discuss whether working for free is a yeah or nah!Jenny shares her top tip on which brands to approach for sponsored content dealsWe discuss whether using a platform or agency to work with brands is a good strategyJenny explains what a mastermind isLINKS MENTIONED:Find Jenny on her blog, her podcast Find out more about my instagram masterclassGet the details for my artificial light workshop with Lauren CarisWant to immerse yourself in a food photography retreat this June in Finland? Find out more here.Jenny Melrose interviews me on her podcast all about using instagram LIVE to grow your brandPinterestFind the full show notes HEREFind me on instagram here

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