How to write great cookbooks with Sarah Copeland

In today’s season 5 premier episode (52) of the EAT, CAPTURE, SHARE Podcast, I’m speaking with Sarah Copeland, an award-winning food writer, photographer and cookbook author, known on instagram as Edible Living. We chat about how to develop a career in food, what it was like working for Oprah, how to write great cookbooks and lots more. Here’s what else you can expect from today’s episode….Sarah introduces herselfSarah shares how she developed a career in foodSarah talks about her journey from working at Oprah magazine, to a chance encounter that led to the start of her cookbook writing careerSarah notes how the concept of her first cookbook was developedSarah and I discuss what it’s really like writing a bookSarah explains how creating recipes and photography for a book is completely different than creating recipes for a blog or social mediaSarah explains how she comes up with fresh new recipes and how she stays inspiredSarah shares the number one thing she avoids when she’s nurturing a new creative ideaSarah outlines her recipe development processWe discuss what distinguishes excellent cookbooks from mediocre onesSarah talks about how she deals with copycatsSarah explains how she selects recipes for her cookbooksSarah’s first cookbook sold more than 200,000 copies and she shares what she learned from writing a run-away success like thatWe explore whether it’s always the best idea to photograph your own cookbookWe chat about what role social media plays in ‘success’ within the food worldWe both open up about the pressure we feel to grow a following on social mediaSarah outlines how she balances her ambition with the needs of her young familySarah explains how she curates her instagram stories and why she enjoys it more than the instagram grid itselfSarah shares how she got a show on the Food Network Cooking AppLINKS MENTIONED:Find out more about my book Creative Food PhotographyConnect with Sarah on instagram or via her websiteFind Sarah’s books hereSaveur, Food&Wine, GLAMOUR, Oprah, Real Simple magazineChronicalClarkson PotterMartha StewartGood HousekeepingDorie GreenspanOatmeal yoghurt pancakes with blackberry crushBon AppetitEpicuriousJames Beard FoundationGentl and HyersChristopher TestaniFeed the HungryFind the full show notes HEREFind me on instagram here

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