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eccuity Podcasts

Ways to Wealth EP48: Start-up Lessons, Lean Growth, and Work-Life Balance with Andrew Li

12 Jun 2025

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In this episode of the Ways to Wealth Podcast, Charlie is joined by Andrew Li!Andrew is an electrical and electronic engineer turned entrepreneur whose career spans medical devices, robotics, and software. After early roles at companies like Fisher & Paykel Technologies, Andrew launched a robotics start-up that didn’t succeed, returned to corporate life, and is now building his second venture, Casary—a tax automation platform for property investors—alongside his wife, a tax accountant.In this conversation, Andrew shares what he learned from his first failed start-up and how those insights shaped the lean and agile approach behind Casary. They dive into the challenges of hardware versus software start-ups, funding paths from bootstrapping to VC, and effective go-to-market strategies. Andrew also explains how Casary simplifies IR3 tax filings using Django, no-code tools, and AI support like GitHub Co-pilot.The discussion touches on broader themes of entrepreneurship, including the importance of co-founder alignment, early validation, and managing life across wealth, health, and relationships. Andrew offers grounded advice for anyone considering launching a tech product without significant capital or a large team.Check out Casary here: www.casary.co.nzWatch all episodes of the Ways to Wealth Podcast here: www.eccuity.com/podcasts#WaysToWealth #Entrepreneurship #StartupJourney #LeanStartup #TechInnovation #TaxTech #PropertyInvestment #WorkLifeBalance #Bootstrapping #StartupLessons

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