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eccuity Podcasts

Ways to Wealth EP52: Generational Wealth Through Consistency and Care, with Natasa Rasic

18 Jun 2025

Description

In this episode of the Ways to Wealth Podcast, Charlie is joined by Natasa Rasic!Natasa is a Serbian entrepreneur who moved to New Zealand six years ago with her daughter to create a more stable, opportunity-rich future. After running a successful accounting agency in Serbia for 20 years, she made the bold decision to start fresh in a new country.Today, Natasa co-owns a growing business with her daughter, offering bookkeeping, administrative systems, business planning, and health and safety services to small businesses across New Zealand. In this heartfelt conversation, she shares the challenges of immigration, navigating visas, studying for a master's in applied leadership, and rebuilding her professional life from the ground up.They discuss the cultural and business contrasts between Serbia and New Zealand, the importance of operational structure in small business success, and Natasa’s vision of leaving a thriving business to her daughter. Her story is one of resilience, purpose, and generational wealth building—driven by patience, consistency, and deep care for her work.Watch all episodes of the Ways to Wealth Podcast here: www.eccuity.com/podcasts#WaysToWealth #ImmigrantEntrepreneur #MotherDaughterBusiness #GenerationalWealth #SmallBusinessSuccess #LeadershipJourney #Bookkeeping #BusinessPlanning #ResilientEntrepreneurs #WomenInBusiness

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