Ways to Wealth EP54: Marketing That Builds Trust, with Tina Comrie

In this episode of the Ways to Wealth Podcast, Charlie is joined by Tina Comrie!Tina is the founder of The Attention Agency, a New Zealand-based B2B marketing firm helping businesses grow through strategy, creativity, and consistency. Originally from Hawke's Bay, Tina moved 41 times by the age of 41 and has built her career from the ground up—starting as a “dog’s body” at Remix magazine before becoming editor and, later, launching her own agency.Tina shares her entrepreneurial journey, including lessons from her first failed business and how those experiences shaped the systems, pricing strategies, and mindset that underpin her current success. The conversation explores the evolving role of trust in marketing, especially in an age of AI-generated content and digital scepticism.They discuss the power of LinkedIn for B2B marketing, how long-form content such as podcasting can drive meaningful leads, and the best ways to repurpose content across multiple platforms. Tina also gives honest advice for businesses engaging agencies for the first time, highlighting the need for clear goals, strong internal communication, and realistic expectations.This is a practical and insightful episode for founders, start-ups, and business leaders looking to build visibility and trust in today’s noisy digital landscape.Check out The Attention Agency here: www.attentionagency.co.nzWatch all episodes of the Ways to Wealth Podcast here: www.eccuity.com/podcasts#WaysToWealth #DigitalMarketing #B2BMarketing #LinkedInStrategy #StartUps #Entrepreneurship #ContentMarketing #BusinessGrowth #TrustInMarketing #AgencyAdvice

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