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Ecoalf | Bluetiful Stories

Javier Goyeneche: From Ocean Waste to Fashion | The Ecoalf Podcast

08 Oct 2025

Description

In this episode, our founder Javier Goyeneche reveals the story behind Upcycling the Oceans, the project that turned thousands of fishermen into ocean protectors and recovered over 2,000 tons of marine litter. He shares how ECOALF was built from the belief that fashion can drive real change and what it takes to lead a brand guided by purpose, not trends.

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