How Australia took the lead in policing greenwashing

Even as cases of greenwashing have declined globally as environmental, social and governance (ESG) language fades from the corporate lexicon, in Australia, greenwashing has remained a mainstream issue as regulators and consumer groups have pursued questionable green claims in the courts. Joining the Eco-Business Podcast to discuss how Australia has taken the lead in tackling greenwashing is John Pabon, a former United Nations policy analyst and China-based Business for Social Responsibility strategist who now runs sustainability consultancy Fulcrum Strategic Advisors. He authored the book, The Great Greenwashing: How Brands, Governments, and Influencers Are Lying to You. Tune in as we discuss: How did John Pabon get interested in greenwashing? Greenwashing cases in Australia this year How did Australia get to grips with greenwashing? Has Australia been influenced by Trump and a pivoting Europe? Why are companies still falling into the greenwashing trap? Greenhushing and corporate vulnerability

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