'We have reached peak greenwashing': what to do about the sustainability marketing tsunami?

Joining the Eco-Business Podcast to talk about what can be done about greenwashing are: *James Lorenz, executive director of Action Speaks Louder, a non-profit that holds firms to account for their climate promises, *Janissa Ng, senior account director of public relations firm Spurwing, and the former head of PR and content at conservation group WWF-Singapore. Ng is chair of a new taskforce to address greenwashing in the PR industry in Asia. Tune in as we talk about: Why greenwashing is dangerous Have we reached "peak greenwash?" Greenwash in Asia Who are the worst greenwashers? Are consumers wising up? Should PR firms work for big polluters? How can PR firms avoid greenwashing? What's the most effective way to stop greenwash? Is there future public health warnings on fossil fuels ads?

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