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Ecomm Girls Club

Content, Creators and Co-Founding a Business with your Bestie with Liv Gascoine and Daisy Rose!

04 Apr 2024

Description

Content. Chances are if you work in DTC, brand building or ecommerce you don’t go a SINGLE day without it coming up.  This week we are bringing in the pros, Liv Gascoine and Daisy Rose, Co-Founders of The Content Cloud Network to get down into the details of content strategy, user generated content (UGC), what type of content is working right now for brands and perhaps most crucially of all …what is it REALLY like to run a business with your best friend! The girls have worked with some of the industry heavyweight brands and are even currently working on a project for one of the  biggest brands in the WORLD. So if you want to know where to start with your own brand’s content plan or even become a content creator yourself, this is the ep for you. Timestamps: 00:01:38: Daisy and Liv's background and how they met! 00:04:42: How The Content Cloud Network was born. 00:07:00: What it's like building a business with your bestie. 00:09:30: Setting Professional Boundaries. 00:11:28: Debunking the myth that working for yourself means total freedom. 00:14:14: The importance of having clear roles and responsibilities in the business. 00:17:07: Daisy & Liv's advice for anyone wanting to be a content creator / anyone wanting to get into UGC content creation. 00:20:28: How The Content Cloud Network match their UGC creators with brands. 00:23:15: How many UGC creators should a brand test with? 00:25:56: What type of UGC content is performing the best at the moment? 00:31:00: Getting to work with their dream clients! 00:33:30: The importance of being present on socials / building a personal brand. 00:36:45: Tips for staying consistent on social media. 00:38:00: Best piece of advice they have ever received. 00:42:00: What DTC brands are killing it right now? Who else were you chatting about? DTC brands that Liv and Daisy love:   https://mytopicals.com/  www.rhodeskin.com https://eu.gymshark.com/ https://www.gap.com/  Who even are you guys? A question we sometimes ask ourselves x Just joking, find us on Instagram @lucycg and @yasminecheikh. Yasmine is the Co-Founder of Cloth Project: https://clothproject.co/ Lucy is the Founder of The Leaf Group: https://www.theleafgroup.io/ …aaaand they are both obsessed with ecommerce. Wait, who was your guest?  Well we had TWO for you this week - Liv Gascoine and Daisy Rose from The Content Cloud Network IG: @thecontentcloudnetwork Website: www.contentcloud.uk Hang on, I want to join Ecomm Girls Club? If that is the case, we kindly request you slide into the DM’s @ecommgirlsclub on Instagram where you can find out more about joining the world’s best community for girls in ecommerce. Where, may I ask, is this mystical Ecomm Girls Club located? We are international BABY. Our community is connected across 7 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai. What is a Spotlight Session and how can I join one? We run regular online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you don’t need to be an ecomm girl or even a girl at all, in fact, there’s a guy called Dave who has a 100% attendance record. Wait, where are you guys? Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently. We want to collaborate with you, what is the best way to get in touch? That sounds FUN, and we would love to hear about it! Email us at [email protected]

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