The Crazy New Way to Capture Emails — Adam Robinson | The Ideal Timing for Black Friday Email Campaigns, How to Warm Up New Subscribers Before Black Friday, How to Safely Integrate New Email Addresses into Your List, How to Prevent Duplicate Emails (#334)

In this episode, we explore email marketing strategies for e-commerce, focusing on Black Friday preparations. Our guest, Adam Robinson, CEO of retention.com, discusses the impact of Apple's privacy changes on Facebook ads and email remarketing. He explains how to overcome challenges like Klaviyo’s reduced cookie tracking window by using innovative methods to capture email addresses from website visitors. Adam also shares tips for warming up these new contacts to boost engagement and ensure a successful holiday sales season. Topics discussed in this episode:  How intelligent tracking prevention cut email tracking from 2 years to 7 days What’s the ideal timeframe to start Black Friday email campaigns Why a personal brand via content marketing is crucial for SaaS growth How to warm up new email subscribers before Black Friday How Dr. Squatch generated $1 million in revenue using retention.com's services before Black Friday Why broad targeting ads might be more effective than hyper-niche targeting How to safely integrate new email addresses into existing email lists What retention.com does to avoid duplicating email addresses in your list Links & Resources Website: https://retention.com/ Shopify App: https://retention.com/support/integrate-with-shopify-integration-app/ LinkedIn: https://www.linkedin.com/in/retentionadam/ X/Twitter: https://twitter.com/RetentionAdam Get access to more free resources by visiting the show notes athttps://t.ly/PneSl ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

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