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Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Why Customer Surveys Are The Secret Weapon For Shopify Store Growth — Timothy Andersen | Why Zero-party Data Beats Third-party Cookies, How To Use Surveys In Customer Journey, What To Ask In Post-purchase Surveys, How To Boost Survey Response Rates (#379)

10 Mar 2025

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Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode, we explore how to collect zero-party data to drive Shopify store conversions.  Joining the conversation is Timothy Andersen, Co-founder of Gojiberry, a leading Shopify survey tool. Timothy shares valuable insights on leveraging customer-provided data for better marketing decisions, inventory planning, and building trust.  Learn the difference between data types and discover practical strategies for collecting and acting on zero-party data to improve your eCommerce business. Topics discussed in this episode: What zero-party data is and why it's more reliable than third-party cookies. How to implement surveys at different customer journey touchpoints. Why marketing attribution surveys often contradict Google Analytics data. What questions to ask in post-purchase surveys. How to create engaging surveys with high response rates. What the ideal survey incentive amount is ($1 per minute). How one retailer reduced $80,000 in dead stock using product surveys. Why sharing survey data improves team decision-making. How to balance survey frequency without annoying customers. Why human connection through surveys builds trust in the AI era. Links & Resources Website: https://www.gojiberry.app/ Shopify App Store: https://apps.shopify.com/gojiberry LinkedIn: https://www.linkedin.com/in/timothy-andersen/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/3r2j8p4f ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

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